When I think about equipment, I normally think finished equipment. That doesn’t differentiate me from most consumers. We don’t think about all the completed components that go into our finished product-or the raw materials from whence cometh the essential elements of the whole process.
The Supplier’s Showcase at SHOT Show 2024 changed that perception for me.
Wandering through the hundreds of booths displaying finished parts, pieces, components and the machinery for making all of the above, I realized that the sum of the parts might actually be lesser than the value of the individual ones.


Manufacturing is a very broad term for what is actually a very diversified group of related, but dissimilar, enterprises. A finished product at one facility may only represent an element of the manufacturing of something else. Doesn’t make the product any less finished, but it’s only one step along the way to becoming what consumers will purchase.
If you doubt that, look no further than our original sponsor, Avient. Their products are the “stuff” from which other things are manufactured. They instantly “got” the idea for creating a service focused on the people who make the things that make finished products better.

Talking with the NSSF, we quickly agreed the need existed. So…we decided to work together to create The Supplier Wire.
This inaugural edition isn’t the finished product..but we believe it’s a solid component that will enable us to build a finished product you’ll find a solid source of useful information. That will take your participation, too. We don’t have the answer to what you’d find most helpful, but we have the ability to listen, respond and create material you’ll want to read - and a place where you’ll want to put your information for potential customers.
Drop suggestions to me at jim@theoutdoorwire.com and we’ll keep building.
Welcome to The Supplier Wire.
— Jim Shepherd
